MSNBC host Rachel Maddow has seen a significant drop in her viewership following President-elect Donald Trump’s Election Day victory, according to recent data.
Since Trump’s landslide win over Vice President Kamala Harris, “The Rachel Maddow Show” has lost 43% of its audience in 2024, now averaging just 1.4 million viewers.
Analysts identified the decline by comparing the show’s average viewership from January 1, 2024, through Election Day to its performance since November 6.
In 2022, Rachel Maddow reduced The Rachel Maddow Show to a once-a-week format to “pursue other projects,” despite her substantial salary. She recently signed a new contract to remain a prominent figure at MSNBC.
The network’s top star has experienced an even sharper decline among adults aged 25-54. Since the election, she has lost 56% of her audience in this key demographic, now averaging just 103,000 viewers—a critical blow given the importance of this age group to advertisers, OAN reported.
At the height of its popularity, The Rachel Maddow Show aired every weeknight and competed as one of the most-watched cable news programs. However, for the past two years, Maddow has only hosted the show on Monday nights, passing the 9 p.m. ET time slot to Alex Wagner for the remainder of the week. Notably, Wagner had her lowest-rated week ever just last week.
