Cracker Barrel to make significant changes in the coming year – CEO says ‘We’re just not as relevant’

The next time you step into a Cracker Barrel restaurant, things might look and taste a little different.

“We’re just not as relevant as we once were,” Cracker Barrel’s new CEO Julie Felss Masino said during a recent conference call about upcoming changes to the 55-year-old chain.

In order to refresh the brand, Masino said the company has been testing nearly two dozen new menu items in hopes of making the restaurant “more relevant to guests.”

The chain has been testing green chili cornbread, banana pudding, and more in 10 of its locations. Customer feedback has helped the chain pick which items will make their debut at the majority of the chain’s 660 locations.

Hashbrown casserole shepherd’s pie, premium savory chicken and rice, and slow-braised pot roast are slated to be added to Cracker Barrel’s menu later this year.

The company also plans to make some changes to its pricing, and depending where you live it may be a good thing or a bad thing.

We have stores in metro areas with an average annual household income of $55,000 in the same pricing tier as one with $90,000,” Masino said.

“I want to emphasize that optimizing our price points across the menu doesn’t mean just increasing prices,” she said. “In several places, it may actually mean taking the opposite approach. We understand the lower-end consumer is challenged and value is and will remain an important part of the brand and we will work vigorously to protect it.”

Related Posts

What to Eat to Reduce Nail Ridges Naturally and Support Stronger, Smoother, Healthier Nails Through Balanced Nutrition, Essential Vitamins, High-Quality Protein, Hydration, and Long-Term Dietary Habits That Improve Nail Texture, Strength, Growth, and Overall Resilience From Within

Vertical nail ridges are extremely common and often become more noticeable with age. In many cases, they are harmless and reflect gradual changes in keratin production as…

How to Recognize the Key Warning Signs of Common Scams, Protect Your Personal and Financial Information, Strengthen Your Awareness of Fraud Tactics, and Take Proactive Steps to Avoid Being Targeted or Deceived by Increasingly Sophisticated Scammers Across Online, Phone, and In-Person Interactions

Scams succeed because they are engineered around human behavior. Fraudsters carefully exploit urgency, fear, authority, curiosity, and sympathy to override calm judgment. A major warning sign in…

HOW A THREE-WORD WARNING FROM PRINCE WILLIAM TO PRINCESS CATHERINE — CAUGHT ON CAMERA AT THE BAFTAS IN THE MIDST OF ANDREW MOUNTBATTEN-WINDSOR’S ARREST — REVEALED THE WEIGHT OF ROYAL PRESSURE, THE COUPLE’S SUBTLE ANXIETY, AND THE FUTURE KING’S INSTINCT TO PROTECT HIS WIFE AS THE MONARCHY FACES ONE OF ITS MOST UNSTABLE MOMENTS IN DECADES

The British Royal Family has endured many turbulent chapters throughout its long and storied history, yet the arrest of Andrew Mountbatten-Windsor — formerly Prince Andrew — has…

HOW ONE WOMAN’S $200 STEAK, AN ASSUMED SPLIT CHECK, AND A FRIEND’S QUIETLY STRATEGIC LESSON IN SELF-RESPECT TURNED A POTENTIAL CONFLICT INTO A MOMENT OF GROWTH, BOUNDARY-SETTING, AND A DEEPER UNDERSTANDING OF WHAT TRUE FRIENDSHIP AND FINANCIAL CONSIDERATION REALLY MEAN

Money has a way of revealing things that words sometimes don’t — expectations, assumptions, boundaries, values, and the quiet ways we either respect or ignore the limits…

HOW A HUMBLE HAM-AND-CHEESE SLIDER BECAME ONE OF AMERICA’S MOST BELOVED COMFORT FOODS: THE SURPRISING HISTORY BEHIND “FUNERAL SANDWICHES,” WHY THEY’RE SERVED DURING LIFE’S MOST TENDER MOMENTS, AND HOW A SIMPLE BAKED ROLL EVOLVED INTO A CULTURAL ICON OF COMMUNITY, COMPASSION, TRADITION, AND GATHERINGS ACROSS GENERATIONS

Few foods carry a name as eyebrow-raising as “funeral sandwiches,” yet inspire as much affection, nostalgia, and warmth. Despite the somber tone implied by their title, funeral…

HOW A MYSTERIOUS THREE-INCH STRIP IN MODERN KITCHENS—OFTEN DISMISSED AS USELESS, A DESIGN FLAW, OR A WASTE OF SPACE—TURNED INTO ONE OF THE MOST CLEVER STORAGE SOLUTIONS IN CONTEMPORARY HOME DESIGN, TRANSFORMING AWKWARD GAPS INTO HIGH-FUNCTIONING PULL-OUT CABINETS THAT MAXIMIZE SPACE, ORGANIZATION, AND EVERYDAY EFFICIENCY

At first glance, a narrow sliver of space between a stove and a cabinet looks like nothing more than a construction oversight—an irritating gap where crumbs fall,…

Leave a Reply

Your email address will not be published. Required fields are marked *