The shift from labeling sodas as “diet” to “zero sugar” reflects soda companies’ efforts to adapt to changing consumer attitudes towards diet culture. With the rise of the body positivity movement and increased awareness of health concerns associated with sugary beverages, young consumers are increasingly rejecting products labeled as “diet.”
By rebranding their beverages as “zero sugar,” companies like PepsiCo, Canada Dry, and A&W aim to appeal to consumers who seek alternatives to traditional sugary sodas without the negative connotations associated with diet culture. This rebranding reflects a broader shift towards empowering consumers to make their own choices about their diets, rather than adhering to societal norms or expectations.
However, the success of this strategy remains uncertain. While some consumers may appreciate the rebranding as a step towards greater freedom of choice, others may perceive it as a marketing ploy aimed at capitalizing on shifting consumer preferences. Ultimately, the long-term impact of these rebranding efforts will depend on consumer perceptions and whether they view the “zero sugar” label as genuine or merely a superficial change in marketing tactics.
